The growing importance of mobile connections to businesses, marketers and consumers is now undeniable. According to the International Telecommunication Union there are now around 7 billion mobile phone subscriptions worldwide, representing around 95% of the global population.
With the rapid rise in smartphone enablement, it’s little wonder that mobile search queries are also on the rise. Speaking at search marketing expo SMX West earlier this year, Google’s Matt Cutts said that he “wouldn’t be surprised” if mobile search overtakes desktop at some point in 2014.
Alibaba; the Chinese E-commerce giant has seen more mobile users than ever before with their revenues rising year on year. In the past three months the company took in revenue from mobile users to the equivalent of 1.9% which is an increase from 1.5% in the previous quarter.
Alibaba Executive Vice Chairman, Joseph Tsai said:
“We’re one of the very few companies in China that has generated substantial revenues from mobile and clearly disclosed it”
A report from the China Internet Network Information Center (CINIC) explained that the falling price and increased availability of smartphones, especially in poorer rural areas, had contributed to the rise.
The report said:
“Mobile phones are a cheaper and more convenient way to access the internet for [residents in] China’s vast rural areas and for the enormous migrant population. The emergence of smartphones under 1,000 yuan (£102) sharply lowered the threshold for using the devices and encouraged average mobile phone users to become mobile web surfers.”
The sharp increase in both smartphone ownership and mobile search has had a dramatic effect on e-commerce. This can be witnessed at Alibaba in Real Time – a great infographic from Buddy Loans. The infographic provides a constantly updated view of the huge number of mobile users and search queries currently taking place across the e-commerce platform. Some of the key information you can find here include:
- Number of orders on Alibaba
- Mobile merch volume ($)
- Packages delivered
- UPS packages delivered
- Mobile search queries
- Active users on Alibaba
- Active buyers on Alibaba
- Active sellers on Alibaba
- Mobile users on Alibaba
- Dollars made in gross merchandise volume
- Dollars made in total revenue for Taobao.com
- Visitors to Taobao.com
- Dollars made in ad revenue on Taobao.com
- Items sold on Taobao.com
Mobile e-commerce is crucial to today’s business world, Chinese giant: Alibaba has admitted to being ahead of the rest of Chinese businesses when it comes to their mobile platform and revenue created by it. They are also looking forward to developing a brand new smart phone operating system named: Yun OS. Keeping up with the 21st century has proved pivotal to Alibaba as it does to many global businesses.